Privacy Policy

This Privacy Notice for AppealArc ("AppealArc," "we," "us," or "our") explains how we collect, use, disclose, and protect personal information when you use our websites and services (the "Services"), including when you:

• Visit https://appealarc.com or any site that links to this Privacy Notice;
• Use AppealArc to analyze property information and prepare property‑tax appeal materials; and
• Engage with us in related ways (e.g., support, sales, or events).

Questions? Email [email protected].

We act as the "business" (also called "controller") for the personal information we process through the Services.

We process personal information to:

• Provide and improve the Services, including retrieving assessor and comp data relevant to your property and generating appeal outputs for your use;
• Operate, maintain, and secure our infrastructure, troubleshoot and fix issues, and monitor performance;
• Communicate with you about the Services (e.g., transactional emails, support, changes);
• Process payments and manage subscriptions;
• Comply with legal obligations and enforce terms; and
• Develop and improve features using aggregated or de‑identified data. We do not publicly disclose any single user's submissions without consent.

If you opt in to marketing communications, we will send you updates you can unsubscribe from at any time.

We share information with service providers that help us run the Services, under contracts that restrict their use of your data for their own purposes. These may include:

• Hosting & infrastructure/CDN
• Payments: Stripe
• Analytics
• Error/performance monitoring
• Email & communications
• (Optional) Advertising/retargeting (only if you enable advertising cookies)

Business transfers. If we sell or transfer all or part of our assets or transition the Service to a new owner, your information may transfer as part of that transaction, consistent with applicable law.

We use strictly necessary cookies to operate the site. With your consent, we also use analytics cookies and, if enabled, advertising/retargeting cookies and pixels. You can manage your preferences through your browser settings.

Where required by U.S. state law, we treat certain uses of advertising cookies as a "sale" or "sharing" of personal information. You can opt out by enabling GPC in your browser.

We retain personal information only as long as necessary for the purposes described here (or as required by law). Unless stated otherwise:

• Account/profile data: life of the account + 24 months
• Property queries & generated outputs: 24 months
• Server and security logs: 90–180 days
• Support messages/attachments: 24 months
• Billing/transaction records (from our processor): up to 7 years for tax/accounting

Backups may persist for limited periods after deletion.

We implement reasonable technical and organizational safeguards, including encryption in transit and at rest, MFA for administrative access, least‑privilege access controls, regular patching, and monitoring. No method is 100% secure; transmission is at your own risk.

Depending on your location, you may have rights to access, correct, delete, or receive a copy of your personal information, and to withdraw consent where we rely on consent. Submit requests at [email protected]. We will verify and respond consistent with applicable law.

You can opt out of marketing emails using the unsubscribe links in those emails; we may still send transactional messages (e.g., receipts, service notices).

If you are a resident of California or another U.S. state with a comprehensive privacy law, you may have the rights listed below (subject to legal exceptions and verification):

• Know/access what personal information we process and how we use it;
• Correct inaccuracies;
• Delete your personal information;
• Obtain a portable copy of your information;
• Opt out of (i) the sale of personal information, (ii) sharing for cross‑context behavioral advertising, and (iii) certain profiling;
• Appeal our decision on your request (we'll tell you how to appeal if we decline a request);
• Limit the use/disclosure of sensitive personal information (SPI) where applicable.

Exercise these rights via [email protected]. You may use an authorized agent; we may require proof of authorization and identity. We honor GPC signals for opt‑outs.

Categories of personal information we collect (past 12 months)

The table below reflects what AppealArc typically collects through the Services. "Examples" are illustrative; see Sections 1–4 for details.

Sale/sharing. We do not sell personal information. If you enable advertising cookies, certain data (mainly F. Internet/Network Activity) may be shared for cross‑context behavioral advertising; opt out via GPC. We do not sell or share the personal information of consumers we know are under 16.

Sensitive personal information. We use SPI only for permitted purposes (e.g., to provide the service, secure accounts) and not to infer characteristics. Because we do not use SPI for additional purposes, the CPRA "Right to Limit" typically does not apply; if you believe it should, contact us to request limitation.

Verification & appeals. We will verify your request using information we already hold or by asking for additional information. If we deny your request, you may appeal by replying to our decision email with "Appeal" in the subject line; we will explain the outcome and your options to contact your state Attorney General if you remain unsatisfied.